Online Ad Spend To Overtake Newspapers By 2011: Report

USA-Online advertising will be bigger than newspaper advertising in the U.S. by 2011, according to a new forecast. Veronis Suhler Stevenson's (VSS) annual media research report says money going to online ads will grow by over 21 percent each year for the next four years, when it will reach $62 billion, while newspaper advertising will be worth $60 billion. Web advertising overtook newspapers in the UK in 2006, when spend surged 41 percent against print's 0.2 percent to pass the £2 billion ($4 billion) mark, according to the Internet Advertising Bureau. source:Via FT.com and USA Today.

Jamaican/Caribbean Context: ALready the shift has started in Jamaica. With companies small to large, brands familiar and new seeking more targeted media that assures them full face time with consumers. TV and print ad spend is shifting online. The trick is not many site publishers have been taking the opportunity to put themselves in front of brands to get some of that ad spend. Not even the major newspapers and online mags have taken this super seriously. Even so, there are fresh signs of movements in that area.

1. The ad network BC Ad Group, our of ATL headed by a Jamaican is about launch and at least two others are in the pipeline.

2. Email marketing is going to get more competitive in the next 30 days.