Digicel and LeeQuee and Riley Ltd partner to launch the Caribbean's first mobile birthday club
Mobile News, Jamaica- LeeQuee and Riley,an integrated marketing communications company and Digicel, the Caribbean's leading mobile service provider,have partnered to launch The Digicel Birthday Club,the Caribbean's first mobile birthday club.Digicel customers can now join The Birthday Club for a chance to win great birthday gift packages. Five customers will win a birthday package from Digicel each month. Each birthday gift package includes: $5,000 cash towards a birthday bash, a Digicel phone with 5 free ring tones and $5,000 worth of call credit. To win subscribers will text or call their date of birth and name in to 444-2472 and each text or call with cost $20. Subscribers can enter as many times as they wish.The Birthday Club will run for until May 1 2007.
The Digicel Birthday Club was created by Lee Quee and Riley who already had a relationship with the mobile giant, having did the initial online branding for all of their Caribbean websites. The innovative boutique agency was also recently chosen to do the website for Digicel's Rising Stars- their wildly successful live talent search in Jamaica.
Digicel (www.digicelgroup.com) is the dominant player in the Jamaican mobile market with 1.5 million customers and also operates in 20 other Caribbean countries. LeeQuee and Riley (www.leequeeriley.com) is a boutique integrated marketing company with a fast growing reputation for its services and innovations for the web and mobile market.

